Company names of people that visited your website
What would you do if you knew the names of companies that visited your website?
Many people are attracted to the idea of knowing the names of companies that visited their website BUT …
What would you proactively do with that information?
It’s worth thinking about that because if you don’t have processes to follow up on identifiable companies that have been to your website, then there’s little point knowing who they were.
See the names of companies that went to your website
Here’s an example of a company that visited a website and looked at 3 pages:
This video shows you how you can get alerts of companies visiting your website and how to see what they looked at page by page:
Winning the customer when your competitors are blind
Those people who have been to your website are highly likely to also have been to websites of your competitors.
It may be that they haven’t made contact you or your competitors, for any of these reasons:
- They’re just researching options at this stage.
- They didn’t find enough on the websites to make them want to make contact.
- They’re just not ready to have dialogue yet.
Your competitors are at a disadvantage if they aren’t identifying the names of companies visiting their websites because they don’t know who they were, which means they can’t reach out to them.
If you reach out to them (there are many ways to do this, as you can see in this guide), then you have further opportunities to nurture them for when they are ready to make a buying decision.
Test it out free for 30 days
Here’s what you need to try this out…
Tracking code installation
We send you a piece of tracking code to get installed within your website.
This is easy to do (a two minute task for you or your web developer) and we send full instructions.
That tracking code makes it possible to identify many of the companies visiting your website.
You get this by completing this form.
Follow up process
Whether the potential customer is ready to buy or not, you need a follow-up process that gives you a second chance to impress the company that visited your website.
Those processes will vary for each type of business (and there are some insights here for you to consider) but you will need buy-in from all those who collectively work together to get you dialogue with someone at that company that visited your website.
If you’re not committed to follow up then you won’t benefit from the free trial.
Measurement
You will likely have a CRM where you are recording information about companies that visited your website, and what your follow up processes have been/will be ongoing.
That allows you to determine (over time, which will vary for each type of company and buying cycle) outcomes from your follow ups to companies that visited your website.
A fair return mindset
Although the free trial costs you nothing, there is a cost of time and financial resources you utilise to follow up on companies that visit your website.
This makes it useful for you to have a picture in your mind of what you consider a fair return to be if you were paying for our software beyond the free trial.
For most companies it only takes one or two companies converting to business to more than cover what we charge each month for our software.
But that’s a generalisation – you will have your own idea of what a fair return would be if you used the software beyond the free trial.
Proving it works within 30 days
You won’t get success from every company that you try to follow up on.
It may be that you’re trying to engage with the wrong people at the company.
It may also be that the prospect company is not ready to buy or engage with you yet.
So you have to be creative in your approach.
In some cases, a LinkedIn message, phone call, or email can be enough.
In other cases you need to be more creative.
The key fact though is still that someone at the identified company has been to your website and is interested in what you offer.
This means there is opportunity all the time that they haven’t gone to a competitor, or they have changed path.
So, let’s see what’s a fair return, using a hypothetical example …
- You identify 100 companies that have been to your website within a month.
- You filter those down to 30 that are of interest to you.
- You have used a range of methods to reach out to people in those companies.
- One month later you have converted two of those prospects to business.
- Another three prospects you have got engagement with but haven’t converted yet.
- That’s five out of the 30 you were interested in.
- You are using Google remarketing to ‘follow’ the other 25 with adverts reminding them of your business, and may attract further clicks and sales opportunities from them in the future.
- Thinking beyond the free 30 days, you need to compare the cost of the software, plus your time/cost resources that you have spent following-up with and nurturing those companies that have visited your website … to what you gain out of it.
There is normally return on investment within the 30 day free trial we offer but sometimes it takes longer because it takes time to get follow-up processes fully operational.
Because not everyone gets conversions within the free 30 days, there is the option to continue using our software, but to instantly cancel it if not needed in the months ahead …
After the free 30 days
Having tested our software and it proving to work with your follow up processes (or you wanting to try it for longer because you can see the potential), you’ll have the opportunity to continue.
There are no long-term contracts – you can cancel instantly at any time.
Pricing
We charge based on numbers of identifiable companies/organisations (excluding education sector, which we don’t charge for) you get each month.
You can cancel instantly at any time and pay no more after the current month.
The vast majority of our customers fall within these price bandings but we do have higher level pricing for those that need it (all figures + taxes where applicable):
£60 per month
Up to 200 identifiable companies / organisations per month
£70 per month
201 – 300 identifiable companies / organisations per month
£80 per month
301 – 400 identifiable companies / organisations per month
£90 per month
401 – 500 identifiable companies / organisations per month
+£10 per month
For every extra 100 identifiable companies / organisations per month
+ VAT on all prices
You are not tied into a contract and can stop instantly at any time.
What you get each month
Here’s what’s included in your monthly fee:
- Daily email showing you names of companies that visited your website in the previous day.
- Access to the same portal you used for your free trial, enabling you to access the detail level of what each company visitor looked at page by page on your website.
- Access to all the additional functionality within the system that’s designed to help you gain more business from your website and marketing.
- Human support from us to help you get the most from the software.
Frequently Asked Questions
Sign up for your free 30 day trial
Please enter your details below so that we can send you the tracking code to install on your website, plus the guide to the two minute task to install the code to start tracking your website visitors.
Your details are used only to register you for the free 30 day trial and are not added to a marketing list.
