See the addresses of people that went to your website, looking to buy or sell a property
When people are looking for an estate agent to help buy or sell a property, they will have many factors to consider about their choice of estate agent, including:
- How successful are they at helping people to sell or buy similar properties, and is there evidence of that?
- What are the fees and are they competitive?
- How long is the contract period?
- Why do they value a property at a different level than others, and what does that mean in reality?
- What types of marketing do they use to get faster results?
- How well do they communicate throughout the buying or selling process?
Your website has a limited time to answer whatever questions are in their heads.
The same applies to your competitor estate agent.
What if you had a second opportunity to impress a visitor to your website?
The good news is: you do have that second opportunity!
AND you can try it free for 30 days (and then it’s low cost afterwards if choosing to continue).
You can identify the actual address of many of the people who visited your website and see what they looked at page by page.
Then you can post a brochure through the doors of each address – a brochure that answers all the questions people could have …
Winning the customer before your competitors do
Someone is going to the websites of you and your estate agent competitors.
They aren’t yet at the point where they have made a decision on who to select.
You can see the address of that person and what they looked at page by page. Here’s an example from a company that sells conservatory roof replacements:
What if your website visitor doesn’t make contact with you?
That’s a potential sale lost.
But you know their address.
So you can hand-post or have delivered your wonderful brochure that answers every possible question someone could have about buying or selling a property.
It’s addressed to ‘The Householder’ and has an angle of “We’re introducing ourselves to people in the area who may know someone who is thinking about buying or selling a property. Please do pass this on if you know anyone.”
The person picks up your brochure after it drops through their door within a day of them visiting your website.
They think it’s a coincidence that you are promoting your services when they had only recently been researching who to engage with.
They look through the brochure and find it answers many of the questions that were in their head, and they share that brochure with other people who may be part of a decision-making process.
They also see, in your covering letter that you have a special offer that they can benefit from just by quoting that unique reference when they make contact with you.
For example: 1% off our normal fees if you quote ESTATE1% when you contact us.
You get the enquiry and the person quotes that unique reference that you only use for brochures sent out after you’ve identified the addresses of people who have visited your website.
That proves to you, without doubt, that identifying home addresses of your website visitors works when combined with a high quality brochure delivered promptly to the home address.
And here’s the best bit: your competitors are highly unlikely to be using this type of home addresses identification technology, so you are one huge step ahead of them all the time.
It’s your little secret that sets you apart from all the other estate agency websites people could choose from.
See it in action
Below is a video showing you examples of how our software works.
It focuses on people identifiable by home address, going to the website of a company that offers garden landscaping services:
Test it out free for 30 days
We want you to be able to try this totally free for 30 days, which is enough time for you to determine if it’s a match for you and how you generate new business.
Here’s a summary of what you need to fully benefit from the free 30 day trial we provide (and yes, you’re probably thinking “what does it cost afterwards?” so here’s the answer)
An amazing printed mail communication
If you don’t currently have an amazing printed introduction to how you can help your potential customer then you can get one designed and digitally printed in small quantities.
Ideally it would be a brochure that answers all the questions that people may have in their heads when considering the services you offer.
However, it could be as simple as a covering letter and pages that really sell the benefits of engaging with you.
If you do have something already then it will get results IF it is highly impressive. If you have any doubts about how strong your materials are then all you need to do is encourage people you know to criticise it so that you can refine its strength. You don’t want people who won’t want to offend you – you want people who want you to get the best results possible.
The purpose of the printed material is for people to look through it and think: “this is impressive – it answers many of my questions and I feel confident to make contact”.
Tracking code installation
To identify the home addresses of your website visitors you will need our software working on your website.
We send you a piece of tracking code to get installed within your website, which is easy to do (a two minute task for you or your web developer), and we send full instructions.
From the moment that tracking code is added to your website you will be able to identify the home addresses of people visiting your website.
You get your tracking code and installation instructions by completing this form.
Quick response times
The identified home addresses happen as soon as people visit your website. The people at those addresses are your hot prospects who may not have chosen you or your competitors yet.
If you identify the address of a prospect during the day and posted (either mail or in person) printed material to them that same day, then it’s going to be very good timing.
If you reviewed the previous days identified addresses and posted out information then it’s still timely.
If you waited a few days before taking action, then your prospect customer could already have gone to one of your competitors.
Speedy action gets sales.
Measurement
When people make contact with you, always ask how they found out about you.
If they are quoting your printed communication and there’s a match between that and the identified address you got from your website visitors data, then you’ll know this strategy has worked.
We suggest that you would also include something for them to quote (typically, within a covering letter) that gives them something of value for quoting it (e.g. a discount or special offer. Then you’ll know it had the desired impact and the enquiry came from that specific form of marketing.
A fair return mindset
You won’t get an inquiry from every address that receives your brochure.
That’s an important consideration if using paid postage, although not so important if hand-delivering.
Return on investment during your free trial needs to be achieved in this way so that you can make sure that you’re getting a fair return:
- Target a reasonable number of addresses, that you know have been to your website. 50 is a good test.
- Calculate the cost of each printed sendout, delivery method, and internal staff resource time per outgoing communication.
- Your cost (excluding our software) would likely be in the region of £2-3 per sendout (and much less if hand-delivering, which saves on postage costs).
- Compare your number of enquiries (linked back to the sendouts), plus the value of those enquiries, to the costs of sending out.
Your return on time and financial investment will be very high if...
- You have responded to potential customers promptly.
- The quality of your printed communication was strong.
Proving it works within 30 days
We give you a free 30 days so that you have plenty of opportunity to see that it works for you.
Your only costs are the printed material and the method used to post them to homes identified by the software.
After the free 30 days
Having tested our software and it proving to work with your follow up processes, you’ll have the opportunity to continue.
There are no long-term contracts – you pay month by month until you no longer want the service and can cancel instantly at any time.
You have two options to choose from, and can move from one to the other whenever you want to...
1. Do it all yourself within a subscription
During your free trial it will be clear how many identifiable homes are identified per month.
Here’s our pricing (per month) if continuing after the free 30 days …
- Up to 200 identified homes per month: £60 (+ VAT)
- 201 – 300 identified homes per month: £70 (+ VAT)
- 301 – 400 identified homes per month: £80 (+ VAT)
- 401 – 500 identified homes per month: £90 (+ VAT)
- 501 – 600 identified homes per month: £100 (+ VAT)
- + £10 (+ VAT) per month for each additional 100 identified homes per month.
Within this subscription, you will receive a daily email alerting you of the identifiable home addresses that have been to your website in the previous day, but we also encourage you to log into your portal daily (the same portal you have access to during your free 30 day trial) as there are address lookup techniques that work best when in the portal.
You look through the data to identify those addresses that you want to reach out to and then ensure that you send something of value to those addresses.
Advantage
A fixed monthly fee allows you to contact as many or as few identifiable website visitors as you want to (within your price banding).
Disadvantage
Your data may include visitors from outside your geographic target area, or who aren’t a good match when you look up the home that visited, so you will need to allow time filtering addresses of website visitors to just those of interest to you.
2. Pay per specific lead
You specify which geographical areas you want to target, plus any specifics that you are interested in.
For example, you may only want to identify houses within a range of geographical areas, that have been to specific pages of your website. That may only be 20% of your overall geographically-identified website visitors.
We email you only the specific leads that match your target patterns, and we keep refining the data in line with your feedback.
We charge you £2 per lead, which is taken from a credit balance that you top up to £100 each time it runs low (which we would alert you about).
Advantage
You don’t have access to the software system or need to sift through the overall home address identified visitors – you just need to respond to the targeted leads that we send you about the specific target customers you’re interested in.
Disadvantage
This is costlier because it involves humans who are analysing your data to pull out only the leads that match your patterns of interest.
If you have more than 30 leads per month then the cost is higher than the do it all yourself subscription, although it may still work out better for you because you’re not paying your staff or using your own time to filter the data.
Success Stories from other Estate Agents
Frequently Asked Questions
Sign up for your free 30 day trial
Please enter your details below so that we can send you the tracking code to install on your website, plus the guide to the two minute task to install the code to start tracking your website visitors.
Your details are used only to register you for the free 30 day trial and are not added to a marketing list.
