Testimonials from customers identifying the home addresses of website visitors
This is a tactic I’ll be sticking with!
“I wasn’t usually one for postal marketing, but knowing that people from specific areas had already visited my website made it feel worthwhile to send out the materials myself. Seeing the response confirmed that it was effective — this is a tactic I’ll be sticking with!”Our best marketing returns have come from this
“Our best marketing returns have come from this. We used to rely on leaflet drops, which were cheaper but had a very low response rate — likely because it’s tough to get the full message across in a leaflet. The more detailed packs, delivered to areas where we knew there was interest in solar panels, cost more but resulted in significantly more enquiries.”It’s been a fantastic success for us
“At first glance, sending out packs for a £35 session didn’t seem to make much financial sense. But in practice, these clients book multiple sessions and recommend us to friends and family, leading to even more new business. It’s been a fantastic success for us, and I’m happy to say I was wrong to be doubtful at the start!”It didn’t take long to see that the brochures were working
“We initially tried this as a test in 2022, and it didn’t take long to see that the brochures were working. We ask customers how they heard about us, and it’s not uncommon for them to mention how they received a brochure just days after browsing for private jet flights — they think it’s a coincidence!”We’ve been using this approach ever since
“I was worried we had wasted our budget on postage, but once we started getting enquiries from people who mentioned the brochure, I knew it was working. We’ve been using this approach ever since.”A noticeable uptick in enquiries
“I’m glad we didn’t opt for sending out generic brochures. The targeted campaigns we ran through letterbox mailings proved to be effective, with a noticeable uptick in enquiries from people who said they’d received something from us in the post.”