Introduction
If you sell windows, doors, or conservatories, you know how difficult it can be to find high-quality leads.
But what if you could see the addresses of houses that are definitely considering buying AND have been to your own website?
Here’s an example of an identifiable home address that visited the website of a business that provides conservatory roof replacements, including what that homeowner looked at page by page:
If YOU knew the home address of a website visitor, would that be useful to you?
Many homeowners browse online, researching their options on websites (including yours), trying to find one that they feel confident in contacting.
This means that your ability to get their enquiry is dependent on how your website compares to others that they’ve looked at.
The good news though is that, even if your website didn’t impress them enough, you still have a chance to get their enquiry by promptly sending a brochure to their address.
With Who Visits My Website, you can track visitors to your site and identify their home addresses.
You can try this free for 30 days and then it’s low cost (and no contract) if choosing to continue afterwards.
Squeezing more enquiries from your marketing
You may be using one or more of these forms of marketing to bring people to your website:
- Leaflet deliveries
- Paid social media advertising
- Organic social media promotion
- Local magazine adverts
- Google Ads
- Organic search engine visibility
- Google business listing
- Trade directories (Checkatrade, Trust A Trader etc.).
They all have value but you’re probably aware that only 2-5% of your website visitors will make contact with you.
Here are the two main reasons why you don’t get more enquiries from your marketing, followed by how to solve that problem:
- Something was lacking within your website and so they didn’t make contact with you. This is typically the biggest problem of all.
- The people who did choose to engage more with your website aren’t yet ready to make contact, and may also be considering your competitors. When a purchase decision involves £thousands then potential buyers want to make sure they are going to contact the right people.
The solution: sending a brochure to the houses that visited your website, knowing that people like to have something tangible and more detailed in their hands when considering an investment of £thousands.
Step-by-step: How to identify houses looking for windows, doors, and conservatories
Step 1: Track your website visitors
- Sign up for your free 30 day trial of Who Visits My Website.
- Install the tracking code on your website.
- The software captures visitor data, identifies their home addresses, and what they looked at page by page on your website.
- You’ll receive a list of properties where people have visited your site, indicating interest.
Step 2: Follow up with a targeted approach
- Choose which houses are of most interest to you (not all visitors will be from your area or the types of properties that you are interested in).
- Send good quality brochures to the identified addresses, not telling them that you know they came to your website, but that you are introducing your company in the area and welcome them to pass the brochure onto anyone they may know who is looking for replacement windows, doors, or conservatories.
- They will think it’s a coincidence that you sent the brochure at a time when they were actively looking for a solution.
- That brochure may be shared with other people who are part of the decision-making process.
- Instead of generic marketing, you’re reaching out to homeowners who are already considering new windows, doors, or conservatories.
Step 3: Prove it works & increase sales
- Include a covering letter with a unique discount code or phone number in your direct mail so that you know for a fact that certain enquiries came from your mailout, which itself can only have come from identifying those house addresses.
- Compare conversion rates between random outreach and identified visitors. Although some marketing methods are very cheap (e.g leafletting areas), they only succeed through luck, whereas this method knows for sure that someone in the identified houses were actively looking for windows, doors, or a conservatory.
Why this works for window, door & conservatory companies
Home improvement purchases are rarely impulsive.
Homeowners take time to research, check reviews, and compare options before making a decision.
When someone visits your website, they are actively considering buying new windows, doors, or a conservatory.
The key is following up before they choose a competitor.
Benefits of targeted follow-up:
- Eliminates wasted marketing spend on cold leads
- Reaches homeowners at the right time – when they are interested
- Your competitors won’t be using this type of technology (as we limit it to only one supplier per geographical area)
Best practices for following up
Send good quality direct mail
- A well-designed brochure can showcase what you offer, include what customers have said about you, and answer any questions they may have, that they may have missed or not found within your website. Nine times out of ten, successful brochures include information about guarantees, examples of previous jobs and the costs, testimonials from clients, and lots of imagery of windows, doors, and conservatories.
- Many homeowners prefer physical materials when making larger purchasing decisions and like the option to share a brochure with other decision makers rather than crowding round a mobile or desktop screen to look at a website.
Include a call to action
- Offer an exclusive discount or offer that they won’t get anywhere apart from via what you’ve sent them.
- Ensure the call to action is clear and easy to respond to (e.g. quote 15OFF when you call or email us to get an exclusive 15% off our normal pricing).
Follow up fast
- Send (or manually post if you are local enough) a brochure the day after they visited your website.
- You will be the only business that sends them a brochure, so you will stand out. Only one business within each sector in each area can subscribe to our service, which locks out your competitors.
How to get started for free
You can see examples of successes gained from peers within your industry on our page that focuses on windows, doors, and conservatories in more detail, including examples and a video of what you get from your free trial.
On that page you can also sign up for your free 30 day trial.
Frequently asked questions (FAQs)
❓ What does it cost?
After your free 30 day trial you have the option to continue and pricing is based on the number of identifiable houses that are tracked each month.
This starts at £60 (+ VAT) per month for up to 200 houses identified, increasing £10 (+ VAT) per month for each additional 100 houses identified.
To give an idea of this, to exceed the lowest rate (£60 + VAT per month) you would need to have overall website visitors of more than 670 per month.
During your free trial you would see how many houses are identified so would be able to calculate pricing from that.
94% of our customers pay no more than £60-80 (+ VAT) per month.
❓ How does the tracking work?
The software gives people the option to have their location tracked when they go to your website.
10-30% of your visitors allow that, which gives us permission to identify the house address of the person/people who went to your website looking for doors, windows, or a conservatory.
❓ How many people can be tracked?
This depends on your number of website visitors and types of visibility.
Using an example of 300 visitors per month going to your website (which is fairly typical within the windows, doors, conservatories industry), a pessimistic view would be 10% (30 houses) and an optimistic view would be 30% (90 houses). Most customers see 12-18% identifiable.
❓ Is this GDPR compliant?
Yes. The system operates under GDPR guidelines by providing you with anonymous household-level data rather than personal names or email addresses. Those house addresses identified are also only those people who clicked on the pop-up that asked if their location can be tracked.
❓ Will homeowners find this intrusive?
Not at all. Receiving a high-quality, well-designed brochure from a company they’ve already researched feels coincidental timing. There may be the occasional person who realises there’s a connection between their visit and receiving a brochure but even then, your covering letter would likely refer to the fact that you’re reaching out to many in the area, so it could still look like a coincidence.
❓ How do I track return on investment?
A good quality brochure plus postage would likely be around £3 per sendout, less for those that you choose to hand-post through letterboxes. Each sendout has something that people can quote (e.g. to get a discount) so you’ll know the enquiry came from this source. Also, some businesses keep records of every address they send out to so that they can compare responses to the costs of those sendouts. For most windows, doors and conservatories businesses, it doesn’t take many responses from brochures to easily be profitable on each job gained.
❓ How quickly will I see results?
We’d like you to see results within your free 30 day trial but that depends on how many brochures you send out, how good your offer is, and our response rate.
We are here to help you throughout your free trial so that you maximise the potential to gain more sales from identifying those home addresses of people.
❓ How long is your contract?
We don’t believe in locking people into contracts. If paying your subscription month to month you can cancel instantly at any time.
Any questions?
Being able to identify house addresses of website visitors is quite new technology and we’re the only supplier of this service in Europe.
If you have any questions that haven’t been answered here, please do contact us and we’ll be happy to help.
