This article in brief Yes, it is legal to send a brochure to a home address that was tracked from your website – if the visitor gave permission for location tracking and the brochure is not personally addressed. If you use our Who Visits My Website software, you can see the address of people who […]
Is it legal to send brochures to home addresses within GDPR? Read More
Many B2C businesses invest in high-quality brochures but overlook the role of the cover letter that accompanies them. This guide explains how to use a brochure cover letter to re-engage high-intent households in a natural, non-intrusive way. It covers how brochures and letters work together, how to position the mailing as a useful resource rather than a targeted message, and how to include timely, shareable offers that encourage enquiries or referrals. A practical example cover letter is included.
What to include in a brochure cover letter Read More
Do you want to know the exact location of someone who visited your website, including seeing them within Google Maps? If so, we have bad and good news .. Bad news – you can’t identify the actual person who visited your website. Good news – you CAN identify the home address or other location (including
How to see geolocated website visitors on Google Maps Read More
Leaflet drops can still drive real results for local businesses – if they’re done properly. For tradespeople, estate agents, windows & doors companies, private dentists, landscapers, and other businesses that sell to homeowners, dropping leaflets through letterboxes remains one of the most direct and cost-effective ways to generate leads. But here’s the problem: too many
How to get return on investment from leaflet drops to houses Read More
If you run a business selling windows, doors, or conservatories, chances are your website gets a fair amount of traffic – but how many of those visitors actually enquire? For most home improvement companies, it’s shockingly low: often fewer than 1 in 10 visitors take action. In this article, we’ll walk through five of the
If you run a business selling windows, doors, or conservatories, you’re probably investing in a mix of advertising tactics – leaflet drops, social media ads, online directories, even SEO or Google Ads. But despite all these channels, you may be finding that actual enquiries are lower than you’d expect. That’s because most advertising is either
More windows, doors, and conservatories companies are running Google Ads – and that means more competition for clicks and higher costs. But what few businesses realise is how much of that spend is wasted on users who bounce between websites without ever enquiring. We speak to companies every week who are spending from hundreds to
How windows, doors, & conservatory companies can get more results from Google Ads spend Read More
Apart from the national players, local conservatory companies are in competition with many others – and the winners are those that have websites that convert plenty of their visitors into enquiries. The good news is that homeowners often spend days to weeks browsing through websites and considering options before they will make contact. The ideal
How conservatory companies can convert website visitors into sales Read More
In 2025, the home improvement industry continues to evolve, with increased online competition and changing homeowner expectations. It sounds obvious but those who achieve this will take business away from their competitors: For windows, doors, conservatories companies that want to stay ahead, effective lead generation is more than just placing ads or relying on word
The best ways to generate leads for windows, doors, and conservatory companies in 2025 Read More
If you’re looking to: … then this comprehensive guide will show you exactly how. Whether you sell to other businesses (B2B) or direct to consumers (B2C), identifying your website visitors can give you a significant advantage over your competitors. Most analytics platforms stop at basic data. We go a lot further, including: Quick links –
