The short answer
No – Wix Analytics cannot show the actual names of people who visited your website.
However, it can show how many people visited, where they came from, and how they moved through your website.
Some third-party tools can also help to identify the companies or home addresses of your Wix website visitors.
Getting a picture of who visited your Wix website requires you considering Wix’s built-in analytics capabilities, while also thinking about other options that may provide more of what you’re looking for.
This article covers two different ways of thinking about who visited your Wix website:
- Understanding the overall picture of your website visitors – how many people visited, where they came from, which pages they viewed, what devices they used, and how they moved through your website.
- Identifying the home address or company name of your website visitors, and how those people moved through your website. This is covered in more detail here.
Wix has certainly got a lot of information available that has no cost (depending on your subscription level) for you to understand more about your website visitors at a broad level, but you would need to consider other options if wishing to get deeper insights into the households or companies that have visited your website.
Getting Started With Analytics Built Into Your Wix Website
Wix includes a built-in analytics dashboard that allows website owners to monitor traffic, understand visitor behaviour, and measure how marketing campaigns perform. The analytics tools are accessible from the Wix dashboard and require no installation or coding.
Basic analytics reporting is available to all Wix users, while additional reporting tools and business-specific analytics features become available on certain premium plans (particularly Business and Business Elite plans).
For most Wix websites, the analytics dashboard acts as the central place to monitor:
- how many people visit the website
- where visitors come from
- which pages they view
- how long they stay on the site
- which marketing channels generate traffic
Understanding these reports allows business owners to make informed decisions about marketing, website content, and customer journeys.
Understanding Your Wix Analytics Reports
The Wix Analytics dashboard provides several types of reports designed to help website owners understand traffic patterns and visitor behaviour.
These reports typically fall into three main areas:
- traffic reports
- visitor behaviour reports
- marketing and conversion reports
Each report helps answer a different type of business question.
For example:
- How many people are visiting the website?
- When do visitors tend to arrive?
- Which pages are attracting the most attention?
- Which marketing channels bring the most traffic?
Traffic overview reports
The traffic overview is one of the most commonly used reports within Wix Analytics. It provides a high-level snapshot of website activity over a selected time period.
Typical metrics include:
- total visitors
- total sessions
- page views
- new versus returning visitors
These figures allow you to see whether website traffic is increasing, decreasing, or remaining stable.
Traffic can also be filtered by time period, allowing you to compare weekly, monthly, or campaign-specific performance.
Wix plan availability
Traffic overview reporting is available to all Wix websites, including those on free plans.
Traffic over time
Wix Analytics includes charts that display how visitor numbers change over time. This makes it easier to identify patterns such as:
- seasonal traffic trends
- marketing campaign spikes
- quieter periods
For example, some businesses see consistent increases during certain months of the year, while others experience traffic spikes immediately after advertising campaigns.
By analysing traffic patterns, website owners can schedule marketing campaigns or promotions during periods when visitors are most active.
Wix plan availability
Traffic trend reports are available on all Wix plans.
Traffic by time of day
Another useful report shows what time of day visitors tend to access the website.
This data can reveal when your audience is most active online.
For many businesses, visitor activity often increases:
- during lunchtime hours (around 12–2 pm)
- in the evening after work (7–10 pm)
Understanding these patterns can help businesses decide when to publish new content, run promotions, or provide live chat support.
Wix plan availability
Time-of-day reporting is included in standard Wix analytics dashboards.
Visitor location data
Wix Analytics also shows where visitors are located geographically.
This location data is typically displayed at:
- country level
- regional level
- sometimes city level
For businesses serving specific regions, this information helps confirm whether marketing efforts are attracting the right audience.
For example, a UK-based service provider may want most visitors to come from the UK rather than international traffic.
Wix plan availability
Geographic reporting is available on all Wix sites.
Device and browser analytics
Wix Analytics provides insight into the devices visitors use when accessing your website.
This includes:
- desktop computers
- mobile phones
- tablets
The platform also shows which browsers visitors use, such as Chrome, Safari, or Edge.
This data helps identify whether most visitors are browsing on mobile devices or desktop computers, which can influence website design decisions.
For example, if the majority of visitors are mobile users, ensuring pages load quickly and display properly on smaller screens becomes particularly important.
H4: Wix plan availability
Device and browser reporting is included in basic Wix analytics reporting.
Real-time analytics and live monitoring
Another useful feature of Wix Analytics is the ability to monitor visitor activity in real time.
The real-time dashboard shows:
- how many visitors are currently on the website
- which pages they are viewing
- where they are located
This allows website owners to see immediate responses to marketing campaigns, social media posts, or email promotions.
For example, after sending an email newsletter, you may see a sudden increase in visitors arriving on the site.
Real-time analytics can also help identify popular pages that attract attention quickly after publication.
Wix plan availability
Real-time analytics are available in the standard Wix analytics dashboard.
Behaviour analytics – understanding how visitors move through your site
Beyond simple traffic numbers, Wix Analytics also tracks how visitors interact with your website.
Behaviour reports help answer questions such as:
- which pages visitors look at
- how long they stay on each page
- which pages visitors leave from
These reports help identify opportunities to improve the user experience and reduce drop-offs.
Session duration
Session duration measures how long visitors remain on the website during a single visit.
Longer sessions often indicate higher engagement, while very short sessions may suggest visitors did not find what they were looking for.
Pages per session
Pages per session measures how many pages visitors view during one visit.
If visitors explore several pages, it may indicate strong interest in the content or services offered.
Exit pages
Exit page reports show where visitors leave the website.
If a particular page has a high exit rate, it may indicate:
- confusing content
- missing information
- poor page layout
Improving these pages can sometimes increase conversions.
Traffic sources and marketing attribution
Another key part of Wix Analytics is understanding how visitors found your website.
Traffic source reports show whether visitors arrived via:
- search engines
- direct visits
- social media
- referral websites
- marketing campaigns
This information helps businesses understand which marketing channels generate the most traffic.
Organic search traffic
Organic search traffic refers to visitors who found your website through search engines such as Google.
Monitoring organic traffic helps identify which content or pages attract search visitors.
Direct traffic
Direct traffic refers to visitors who type your website address directly into their browser or use a saved bookmark.
High direct traffic often indicates strong brand recognition.
Social media traffic
Social traffic reports show which social networks send visitors to your website.
This helps determine which platforms are most effective for promotion.
Event tracking and conversions in Wix
Wix also allows website owners to monitor specific actions taken by visitors.
These actions are often called events.
Common examples include:
- button clicks
- form submissions
- downloads
- video views
Tracking these events helps measure engagement and identify conversion opportunities.
Wix plan availability
Basic event tracking is available within Wix analytics, while more advanced sales and conversion tracking features are available on Business and Business Elite plans.
Sales and revenue analytics (Wix business plans)
For websites that sell products or services directly through Wix, the analytics dashboard includes additional reporting tools.
These may include:
- sales revenue
- product performance
- order volume
- customer purchasing behaviour
These reports help online stores understand which products generate the most revenue.
Wix plan availability
Sales analytics are available on Wix Business and Business Elite plans only.
Apps and third-party analytics tools for Wix
In addition to Wix’s built-in analytics dashboard, website owners can install third-party analytics tools through the Wix App Market and external websites.
These tools can extend tracking capabilities with features such as:
- visitor heatmaps
- session recordings
- advanced behaviour tracking
- marketing attribution tools
These integrations provide deeper insight into website performance and marketing effectiveness.
Why Wix analytics is useful for understanding website performance
Wix Analytics provides a broad overview of how visitors interact with a website. It helps answer important questions about traffic, engagement, and marketing effectiveness.
However, the data is designed primarily to help website owners understand overall traffic patterns and visitor behaviour, rather than identifying the specific locations of visitors or organisations visiting the site.
Understanding this distinction is important when evaluating how different types of website analytics tools work.
| Feature | Wix Analytics | Visitor Identification Tools |
|---|---|---|
| Shows number of visitors | ✔ Yes | ✔ Yes |
| Shows pages visitors viewed | ✔ Yes | ✔ Yes |
| Shows traffic sources | ✔ Yes | Sometimes |
| Shows visitor locations | Country / region | Often more detailed |
| Identifies companies visiting your site | ✖ No | ✔ Sometimes |
| Identifies household addresses | ✖ No | ✔ Some tools |
| Shows individual visitor names | ✖ No | ✖ No |
Affordable tools that can identify visitors to your Wix website
Beyond Wix’s built-in analytics, several additional tools can help you gain deeper insights into who visits your website and how they behave. These supplementary solutions work alongside your standard analytics to provide enhanced visitor tracking capabilities.
These tools usually work by matching visitor IP addresses or other signals against large databases. When a match is found, they can show which company or household visited your website and which pages they looked at.
Many enterprise visitor-identification tools cost several hundred pounds per month, but there are also lower-cost options that start below £100/month, which may be suitable for smaller businesses or Wix website owners.
Below are some examples.
| Tool | Identifies | Starting price | Free trial | Typical use |
|---|---|---|---|---|
| Who Visits My Website | Home addresses and companies | From ~£60/month | 30-day free trial | B2C businesses wanting to identify household visitors |
| Snitcher | Companies | From ~€49/month | Free trial | B2B website visitor identification |
| Leadinfo | Companies | From ~€69/month | Free trial | B2B visitor tracking with company data |
Who Visits My Website (home addresses & company identification)
Unlike most visitor-identification platforms, which focus purely on B2B company tracking, Who Visits My Website can identify home addresses as well as company names of website visitors.
This makes it particularly relevant for B2C-focused businesses, who would then send printed materials (e.g. brochures) to the homes of people that have been identified visiting their website (and so are interested in the service they provide). Typical B2C users of this software are:
- home improvement companies
- gardeners & landscapers
- kitchen and bathroom installers
- financial services providers
- wedding & event venues
- private dentists
- travel agents
In short: anyone who wants to regain the attention of people in their homes or businesses, instead of those people going to competitors.
Typical features include:
- identifying the home addresses or company names of website visitors
- showing exactly which pages each visitor viewed and what brought them to the website
- tracking the visitor journey through the website
Pricing:
- Free 30-day trial available
- Paid plans start from around £60 per month with no long-term contract
Because it focuses on identifying households rather than just businesses, it works differently from many traditional visitor-tracking platforms.
Snitcher (company identification)
Snitcher is a visitor-identification platform designed to reveal the companies visiting your website and track how those visitors move through the site.
Typical features include:
- identifying companies visiting your website
- showing visitor journeys across multiple pages
- sending notifications when target companies visit
- exporting visitor data to CRM systems
Pricing:
- pricing varies depending on visitor volume
- free trial available with no credit card required
Entry-level plans for smaller businesses typically start around €49-€79/month (approximately £43-£69) depending on traffic levels and whether paying monthly or annually.
Leadinfo (company identification)
Leadinfo is a European visitor-identification platform that focuses on identifying companies visiting your website and providing additional company information.
Typical features include:
- identifying companies visiting your site
- providing company information and LinkedIn profiles
- tracking visitor journeys across pages
- CRM integrations for follow-up sales activity
Pricing:
- pricing depends on visitor volume
- free trial available
Entry-level plans aimed at smaller businesses typically start around €69-€99/month (approximately £60-£86) depending on traffic levels and whether paying monthly or annually.
Why these tools are often used alongside Wix Analytics
Platforms such as Wix Analytics focus on answering questions like:
- how many people visited your website
- which pages they viewed
- where they came from
- how long they stayed
Visitor identification tools attempt to answer a different question:
“Who was actually behind those visits?”
They do this by matching website traffic to company or household databases.
However, it is important to understand that no identification tool can recognise every visitor, and match rates vary depending on factors such as traffic volume, audience type, and whether visitors are using business or residential internet connections.
It’s also important to note that no tools will identify the individual name or contact details of website visitors.
Wix Analytics FAQs
Where do I find Wix Analytics in my dashboard?
You can access Wix Analytics by:
- Logging into your Wix account
- Opening your site dashboard
- Selecting Analytics or Analytics & Reports (depending on the interface version)
Do I need a premium Wix plan to see analytics?
Basic analytics data is available on all Wix plans.
Some advanced analytics features and sales reports are only available on Business and Business Elite plans.
Can Wix Analytics show the names of people who visited my website?
No. Wix Analytics does not show the names, emails, or contact details of visitors.
Instead, it provides aggregated information such as:
- visitor locations
- pages viewed
- traffic sources
- devices used
This limitation exists for several important reasons:
- Privacy regulations: UK GDPR and data protection laws strictly control how visitor information can be collected and used
- Cookie consent requirements: Most detailed tracking requires explicit visitor consent
- Technical limitations: Wix’s built-in analytics focus on aggregated data rather than individual identification
What you can see through Wix Analytics includes visitor location data, device types, traffic sources, and behavioural patterns. For more detailed visitor identification, you’d need to integrate third-party tools that comply with UK privacy regulations.
Can I track visitors in real time on Wix?
Yes. Wix Analytics includes a real-time dashboard showing:
- how many visitors are currently on your website
- which pages they are viewing
- where they are located geographically.
How accurate is Wix Analytics data?
Wix Analytics provides highly accurate data for most core metrics, though some factors can affect precision:
- Real-time data: Updates within minutes for most traffic metrics
- Historical accuracy: Past data remains consistent and reliable for trend analysis
- Cookie blocking: Some visitors may not be tracked if they block analytics cookies
- Bot filtering: Wix automatically filters out most automated traffic
We recommend cross-referencing important metrics with Google Analytics for the most comprehensive view of your website performance.
Can I track visitors in real-time on my Wix site?
Yes, Wix offers real-time analytics showing current website activity:
- Live visitor count: See how many people are browsing your site right now
- Active pages: Track which pages visitors are currently viewing
- Traffic sources: Monitor where your live traffic is coming from
- Geographic data: View the locations of current visitors
Real-time data helps you respond quickly to traffic spikes, monitor marketing campaign performance, and engage with visitors through live chat features when appropriate.
What’s the difference between Wix Analytics and Google Analytics?
Both platforms offer valuable insights, but serve different purposes:
Wix Analytics strengths:
- Built-in integration with no setup required
- Sales and e-commerce tracking automatically configured
- User-friendly interface designed for small business owners
- Real-time visitor monitoring capabilities
Google Analytics advantages:
- More detailed audience segmentation options
- Advanced conversion tracking and goal setting
- Integration with Google Ads and other marketing platforms
- Longer data retention periods
Many website owners use both Wix Analytics and Google Analytics together.
Can Wix show which companies visited my website?
Wix Analytics does not identify companies visiting your website.
However, some third-party tools attempt to identify companies by matching visitor IP addresses to company databases.
These tools are typically used by B2B businesses.
Can Wix show home addresses of visitors?
Wix Analytics does not provide home address data.
Some third-party visitor identification tools can identify households based on their geolocation (where they were when they visited the website).
