See the addresses of people that went to your website, looking to buy windows, doors, and conservatories

When people are looking for a company to install windows, doors, or conservatories, they will have many factors to consider about their choice of supplier, including:

  1. How much evidence have they got of supplying exactly what I want (e.g. windows)?
  2. What level of deposit is needed?
  3. What are the typical costs and are they competitive?
  4. What’s the impact on my property during the installation work – do they show respect for the area they’re working within, plus the people in the property?
  5. How long does it take to typically install what I’m looking for (e.g. a conservatory)?
  6. What are the guarantees on the work done and how solid are they?
  7. How long have they been in business – are they one of those who just shut down one company and start another?
  8. What do people say about them, and is there lots of positivity?

Your website has a limited time to answer whatever questions are in their heads.

The same applies to your windows, doors, and conservatories competitors.

What if you had a second opportunity to impress a visitor to your website?

The good news is: you do have that second opportunity!

AND you can try it free for 30 days (and then it’s low cost afterwards if choosing to continue).

You can identify the actual address of many of the people who visited your website and see what they looked at page by page.

Then you can post a brochure through the doors of each address – a brochure that answers all the questions people could have …

conservatory suppliers
Click here to see examples of
Windows Doors and Conservatories Suppliers
that have benefitted from our service

Winning the customer before your competitors do

Someone is going to the websites of you and your windows, doors, and conservatories competitors.

They aren’t yet at the point where they have made a decision on who to select.

You can see the address of that person and what they looked at page by page.  Here’s an example from a company that sells conservatory roof replacements:

geolocated-home-address

What if your website visitor doesn’t make contact with you?

That’s a potential sale lost.

But you know their address.

So you can hand-post or have delivered your wonderful brochure that answers every possible question someone could have about windows, doors, and conservatories.

It’s addressed to ‘The Householder’ and has an angle of “We’re introducing ourselves to people in the area who may know someone who is thinking about buying windows, doors, or a conservatory.  Please do pass this on if you know anyone.”

The person picks up your brochure after it drops through their door within a day of them visiting your website.

letters through your door

They think it’s a coincidence that you are promoting your services when they had only recently been researching who to engage with.

They look through the brochure and find it answers many of the questions that were in their head, and they share that brochure with other people who may be part of a decision-making process.

They also see, in your covering letter that you have a special offer that they can benefit from just by quoting that unique reference when they make contact with you.

For example: 10% off our published costs if you quote WINDOWS10% when you contact us.

You get the enquiry and the person quotes that unique reference that you only use for brochures sent out after you’ve identified the addresses of people who have visited your website.

That proves to you, without doubt, that identifying home addresses of your website visitors works when combined with a high quality brochure delivered promptly to the home address.

And here’s the best bit: your competitors are highly unlikely to be using this type of home addresses identification technology, so you are one huge step ahead of them all the time.

It’s your little secret that sets you apart from all the other windows, doors, and conservatory websites people could choose from.

See it in action

Below is a video showing you examples of how our software works.

It focuses on people identifiable by home address, going to the website of a company that offers garden landscaping services:

Play Video

Test it out free for 30 days

We want you to be able to try this totally free for 30 days, which is enough time for you to determine if it’s a match for you and how you generate new business.

Here’s a summary of what you need to fully benefit from the free 30 day trial we provide (and yes, you’re probably thinking “what does it cost afterwards?” so here’s the answer)

An amazing printed mail communication

If you don’t currently have an amazing printed introduction to how you can help your potential customer then you can get one designed and digitally printed in small quantities.

Ideally it would be a brochure that answers all the questions that people may have in their heads when considering the services you offer.

However, it could be as simple as a covering letter and pages that really sell the benefits of engaging with you.

If you do have something already then it will get results IF it is highly impressive.  If you have any doubts about how strong your materials are then all you need to do is encourage people you know to criticise it so that you can refine its strength.  You don’t want people who won’t want to offend you – you want people who want you to get the best results possible.

The purpose of the printed material is for people to look through it and think: “this is impressive – it answers many of my questions and I feel confident to make contact”.

Tracking code installation

To identify the home addresses of your website visitors you will need our software working on your website.

We send you a piece of tracking code to get installed within your website, which is easy to do (a two minute task for you or your web developer), and we send full instructions.

From the moment that tracking code is added to your website you will be able to identify the home addresses of people visiting your website.

You get your tracking code and installation instructions by completing this form.

Quick response times

The identified home addresses happen as soon as people visit your website.  The  people at those addresses are your hot prospects who may not have chosen you or your competitors yet.

If you identify the address of a prospect during the day and posted (either mail or in person) printed material to them that same day, then it’s going to be very good timing.

If you reviewed the previous days identified addresses and posted out information then it’s still timely.

If you waited a few days before taking action, then your prospect customer could already have gone to one of your competitors.

Speedy action gets sales.

Measurement

When people make contact with you, always ask how they found out about you.

If they are quoting your printed communication and there’s a match between that and the identified address you got from your website visitors data, then you’ll know this strategy has worked.

We suggest that you would also include something for them to quote (typically, within a covering letter) that gives them something of value for quoting it (e.g. a discount or special offer.  Then you’ll know it had the desired impact and the enquiry came from that specific form of marketing.

A fair return mindset

You won’t get an enquiry from every address that receives your brochure.

That’s an important consideration if using paid postage, although not so important if hand-delivering.

Return on investment during your free trial needs to be achieved in this way so that you can make sure that you’re getting a fair return:

  1. Target a reasonable number of addresses, that you know have been to your website. 50 is a good test.
  2. Calculate the cost of each printed sendout, delivery method, and internal staff resource time per outgoing communication.
  3. Your cost (excluding our software) would likely be in the region of £2-3 per sendout (and much less if hand-delivering, which saves on postage costs).
  4. Compare your number of enquiries (linked back to the sendouts), plus the value of those enquiries, to the costs of sending out.

Your return on time and financial investment will be very high if...

  1. You have responded to potential customers promptly.
  2. The quality of your printed communication was strong.
Sign up for your free 30 day trial

Proving it works within 30 days

We give you a free 30 days so that you have plenty of opportunity to see that it works for you.

Your only costs are the printed material and the method used to post them to homes identified by the software.

posting

After the free 30 days

Having tested our software and it proving to work with your follow up processes, you’ll have the opportunity to continue.

There are no long-term contracts – you pay month by month until you no longer want the service and can cancel instantly at any time.

You have two options to choose from, and can move from one to the other whenever you want to...

calendar

1. Do it all yourself within a subscription

During your free trial it will be clear how many identifiable homes are identified per month.

Here’s our pricing (per month) if continuing after the free 30 days …

  • Up to 200 identified homes per month: £60 (+ VAT)
  • 201 – 300 identified homes per month: £70 (+ VAT)
  • 301 – 400 identified homes per month: £80 (+ VAT)
  • 401 – 500 identified homes per month: £90 (+ VAT)
  • 501 – 600 identified homes per month: £100 (+ VAT)
  • + £10 (+ VAT) per month for each additional 100 identified homes per month.

Within this subscription, you will receive a daily email alerting you of the identifiable home addresses that have been to your website in the previous day, but we also encourage you to log into your portal daily (the same portal you have access to during your free 30 day trial) as there are address lookup techniques that work best when in the portal.

You look through the data to identify those addresses that you want to reach out to and then ensure that you send something of value to those addresses.

Advantage

A fixed monthly fee allows you to contact as many or as few identifiable website visitors as you want to (within your price banding).

Disadvantage

Your data may include visitors from outside your geographic target area, or who aren’t a good match when you look up the home that visited, so you will need to allow time filtering addresses of website visitors to just those of interest to you.

2. Pay per specific lead

You specify which geographical areas you want to target, plus any specifics that you are interested in.

For example, you may only want to identify houses within a range of geographical areas, that have been to specific pages of your website.   That may only be 20% of your overall geographically-identified website visitors.

We email you only the specific leads that match your target patterns, and we keep refining the data in line with your feedback.

We charge you £2 per lead, which is taken from a credit balance that you top up to £100 each time it runs low (which we would alert you about).

Advantage

You don’t have access to the software system or need to sift through the overall home address identified visitors – you just need to respond to the targeted leads that we send you about the specific target customers you’re interested in.

Disadvantage

This is costlier because it involves humans who are analysing your data to pull out only the leads that match your patterns of interest.

If you have more than 30 leads per month then the cost is higher than the do it all yourself subscription, although it may still work out better for you because you’re not paying your staff or using your own time to filter the data.

Sign up for your free 30 day trial

Success Stories from other Windows Doors and Conservatories Suppliers

“We’ve now stopped advertising on Yell and in one of the local printed publications and yet our overall sales are definitely up since sending targeted brochures”

Success Story: Windows Company in the West Midlands

Challenge:

Faced with increasing competition from a larger competitor that was using radio advertising, this customer was looking for fresh answers.

Solution:

Although sceptical at first, believing that blanket radio advertising was stronger, they identified the house addresses of 403 of their website visitors within the first three months.

Results:

  • Sent brochures and covering letter offering a discount to 352 of the 403 addresses.
  • Got a 23% response rate.
  • Gained 58 new installations booked in.
“I didn’t even know it was possible to do so I’m glad the free month proved it would work”

Success Story: Selling leads beyond the North West

Challenge:

Having invested in SEO to attract Google clicks from people who had typed phrases related to the guarantee periods for home improvement products, this company had good levels of visitors to those website pages, but poor conversions to enquiries.

Solution:

Installing our home address identification software identified that an average 9-13% of their website traffic each month was coming from their local target market.   The remainder came from people UK-wide who were researching guarantee periods, and therefore could soon be looking to change their existing windows, doors, or conservatories.

This company sold the details of out-of-area, identifiable homes to similar businesses operating in those regions, which generated additional revenue alongside their core strategy of sending brochures to locally identifiable addresses.

Results:

  • Brochures sent to local houses resulted in an 11% increase in turnover.
  • Leads passed onto similar businesses  nationwide added in a small but beneficial residual income of typically £600-850 per month.
  • Incentivised to create new website content that would attract in a wider audience.
“We knew we had quite good website visitors but this is the first time we’ve known so much about them.”

Success Story: Conservatory Specialist in the South West

Challenge:

Selling only conservatories, this company needed a way to stand out against competitors who also sold windows and doors.

Solution:

Within three months they had identified 362 website visitors who were definitely interested in conservatories, who they targeted with tailored mailers that focused on their strengths of being focused purely on conservatories vs those who also sold windows and doors.

Results:

  • 26% response rate from the mailers.
  • 94 enquiries.
  • 58 projects (and 19 more to revisit at a later stage).
“18-21% higher enquiries per month. I don’t think I need to say anymore!”

Success Story: Windows and Doors Business in South London

Challenge:

This small business had previously been burnt by spending on detailed brochures and having them delivered to houses where there had been no expressed interest in replacing windows or doors.

Solution:

Being able to identify whether website visitors were interested in the windows or doors on their website, plus which houses they lived in, this company sent smaller brochures focused on what the website visitor was looking at.  Windows, doors, or, in some cases, both brochures.

Results:

  • 287 brochures sent over seven weeks.
  • 51 enquiries (18% response rate).
  • 38 sales in the follow up period.
“As you know, I was sceptical about the cost of more expensive brochures compared to leaflets through thousands of doors, but this is clearly the more profitable way”

Success Story: Conservatory company in Norfolk

Challenge:

Although getting enquiries for new projects, this company was spending a lot on advertising in print publications and on social media and it wasn’t clear what was generating results or how to improve them.

Solution:

All advertising drove people to the website so the traffic levels were good.  By adding our tracking code it was possible to identify the home addresses of many website visitors, allowing targeted follow up of brochures sent to those houses.

Results:

  • 41 sales above expectations in the first two months (the brochure sending to identifiable homes being the only change made in that period).
  • Realisation that they needed to increase measurability of the different forms of advertising, so that they could determine whether results were better from website visibiilty, print, or social media.
“I heard on the grapevine that one of our competitors is in trouble, when we’re on a growth path. This tactic is a secret I’m keeping to myself!”

Frequently Asked Questions

Sign up for your free 30 day trial

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Your details are used only to register you for the free 30 day trial and are not added to a marketing list.

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